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Are your customers safe?

By Jamin Andrews
Are your customers safe?

With over 2 billion people going online to shop, send email and manage their bank accounts it is vital to ensure your website is secured with SSL.

What is SSL security?

Secure Sockets Layer (SSL) is a fundamental feature on any website. If your website requires any personal or banking information from customers then having a SSL is critical. SSL is a security protocol that protects any information sent or received over the Internet (website and mail server). Everyday people are providing sensitive information (credit card details, date of birth, address, etc.) over the Internet. If there is no SSL on your website these details are sent as plain text – leaving this information open to attackers.

Do I Need SSL security?

To have a successful online business firstly you need to create a trusted environment, where your customers feel safe in purchasing. Potential customers want to know that their information is protected and your business is serious about Internet security. There is a main visual cue that helps visitors to your site, know that the connection is secured, found in a lock icon or a green bar in browsers.

Although browsers are able to connect to secure web servers using SSL, the browsers and server need an SSL certificate to ensure a secure connection. To simplify you should have an SSL Certificate if your website sends or receives sensitive personal information or has a login section. But if you have an online business that requires payment through credit card then you need to have an SSL certificate.

As online shopping purchases continue to increase year on year, customers are becoming savvy with their online security. Using SSL is one of the quickest, easiest, and most cost-effective ways to build credibility and help ensure the safety of your customers. Make sure your website is secured with SSL.