Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.
1. My Site Auditor
This is a simple and easy-to-use analytical tool. With some website analysis tools it's easy to get lost in the enormity of the analytical data, My Site Auditor on the other hand provides you with a simple report based on your keywords. It'll identify where your SEO is performing strong and where it needs help. My Site Auditor is also great for keeping an eye on your competitor's website and seeing where their strong and weak points are.
2. SEO Report Card
Created by UpCity this is an example of another simplistic approach to getting all the analytics you need from your website and comparative stats for your competition. This is a great free service for small businesses and provides you the insight you need to see how your website is performing.
This is an insightful tool aimed at website owners and in-house SEO teams. Woorank is a clever auditing tool that will provide you with a comprehensive insight into how you can improve the optimisation of your website. Once you submit your URL, you’ll be provided with an in-depth report on SEO, social media, mobile optimisation, usability and so much more.
These are powerful tools that allow you to delve into your website’s analytics and better understand how you can improve your website’s performance. These tools give you access to your competitors results too, providing you indepth competitor analysis that otherwise would be difficult to obtain.